Why work with us
Our methodology is backed by cognitive science to crafting better products.
Human brain works better when a task takes up less cognitive load. Cognitive science answers several questions about human behaviour such as why we do the things we do and think the way we think, what conscious or unconscious biases we all have, and how we perceive and react to our environment.
This influences our design in 3 broad ways
Learning
Attention
Perception
Finding the right solution to the 'right' problem.
For us, design is solving problems. We take a deep learning approach to fully understand the problem and tackle it from a fundamental level. As designer’s It is essential to solve the business’s problem as much as solving user problem.
Tackling core problem is necessary and not just catering to the problem on the surface.

Good design means good business
A design truly wins when it is desirable for users, profitable to business and technologically feasible For us, this sweet spot defines the success of our designs

Measureable UX Strategy aligned with business goals.
For UX to be a true differentiator, it must address business goals.
Deriving UX strategy from business goals reminds us of what’s important to the company as well to users, and how we can contribute.
Based on the UX Strategy, UX tactics and success metrics to measure is defined.
